The Learning Lab

The Challenge

• Fragmented Systems: TLL relied on multiple disconnected tools for CRM, marketing, and content management, leading to inefficiencies and data silos.
  
• Manual Processes: The lack of automation meant their internal teams were burdened with repetitive tasks, reducing overall productivity.
  
• Complex Website Needs: Their website lacked a responsive, user-friendly design and advanced features like dynamic class schedules, making it difficult for users to find relevant information.
  
• Limited Knowledge of CRM and Marketing Tools: The internal team lacked the expertise to leverage advanced CRM and marketing tools for data-driven decision-making.
  

Our Approach

1. HubSpot Setup and Customisation

   We started by setting up and configuring TLL’s HubSpot portal, including:

   • Configuring user access, branding elements, and domain settings.
   • Customising CRM properties and workflows to automate repetitive tasks such as lead nurturing and customer follow-ups.
   • Designing email templates and campaign tools tailored to TLL’s needs.
   This ensured a seamless, efficient system ready for TLL’s unique requirements.

2. Content and Website Development

   Using HubSpot CMS, we built a responsive website optimised for mobile and desktop users. Key features included:

   • Custom Page Templates: Developed for inquiries, brochures, registrations, and more.
     
   • Dynamic Class Schedules: Designed with advanced search functionality to help users find and filter class schedules easily.
     
   • SEO Integration: Implemented SEO best practices to improve search engine visibility.
     
   These improvements enhanced the user experience and drove engagement.
   
   

   

3. Training and Documentation

   To empower TLL’s team, we conducted a series of workshops tailored to their needs:

   • Training focused on CRM, marketing tools, and CMS usage, ensuring their team could operate HubSpot effectively.
   • Delivered comprehensive documentation, including step-by-step guides and best practices to support ongoing use.

4. Integration and Data Migration

   We ensured seamless communication between HubSpot and TLL’s existing systems by:

   • Migrating existing data using templates to maintain accuracy and compatibility.
   • Collaborating with third-party vendors to integrate HubSpot with external platforms like payment gateways and student management systems.
   This eliminated data silos and improved operational efficiency.
   
   

   

5. Support and Maintenance

   We provided ongoing support to ensure HubSpot remained aligned with TLL’s evolving needs:

   • Regular troubleshooting and refining workflows.
   • Offering technical guidance and implementing feature enhancements based on new requirements.

6. Project and Subscription Management

   To ensure smooth execution, we:

   • Monitored project progress, resource allocation, and timelines.
   • Managed HubSpot subscriptions to keep licenses active and features optimised for TLL’s needs.